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Premium "Ikijime" Farmed Japanese Flounder (HIRAME) 3.5~4.5LB

Premium "Ikijime" Farmed Japanese Flounder (HIRAME) 3.5~4.5LB

$19.99/lb
Sale Sold out
Discover the refined elegance of Japanese cuisine with our sustainably farm-raised Hirame (Japanese Olive Flounder), processed using the superior Ikejime technique. This fish is a highly prized delicacy, celebrated for its delicate flavor and firm, translucent flesh, particularly in high-end sushi and sashimi preparations. 
The Hirame Experience
Hirame (鮃) is the Japanese name for a type of flatfish (olive flounder/bastard halibut). It is a highly versatile shiromi (white-flesh fish) that offers: 
  • Flavor Profile: A clean, mild, and slightly sweet flavor with a subtle hint of the ocean. The taste is delicate and refined, making it a favorite for connoisseurs.
  • Texture: Firm yet tender, with a uniquely springy and elastic texture that is a hallmark of quality Hirame. The muscle near the fins, known as engawa, is a prized cut with a rich, slightly crunchy texture.
  • Seasonality: While farm-raised fish offer consistent quality year-round, Hirame is traditionally at its peak flavor in colder months when the fat content increases, enhancing its richness. 
The "Ikejime" Difference: Peak Freshness and Flavor 
Our Hirame is harvested using the traditional, meticulous Japanese Ikejime (活け締め) method. This process is paramount to achieving the highest quality seafood. 
Why Ikejime is superior:
  • Minimizes Stress: The fish is humanely and instantaneously euthanized by spiking the hindbrain, preventing the release of stress hormones (cortisol and lactic acid) that can degrade the meat.
  • Preserves Quality: Immediate bleeding and spinal cord destruction (Shinkei-jime) slow down the onset of rigor mortis and decomposition. This preserves the fish's natural color, texture, and flavor for a significantly longer period.
  • Enhances Umami: By preventing early decay, the Ikejime process allows the natural umami compounds to develop, resulting in a deeper, richer flavor profile when aged briefly.
  • Ethical Sourcing: This practice honors a Japanese tradition that prioritizes the welfare of the fish and maximizes the culinary value of the catch. 
Sourced with Precision
Our Hirame are raised in state-of-the-art aquaculture facilities in Japan (e.g., Oita, Ehime, Mie Prefectures - customize as needed), ensuring a consistent, premium product with a reliable supply chain. They are farm-raised with great care to achieve high quality and an optimal fat content. 
Product Details
  • Species: Japanese Olive Flounder (Paralichthys olivaceus)
  • Origin: Farm-raised in Japan
  • Condition: Fresh, never frozen, processed using the Ikejime method.
  • Preparation: (e.g., Gilled and gutted, ready for professional preparation - customize based on your product)
  • Serving Suggestion: Best enjoyed raw as sashimi or nigiri to fully appreciate its delicate texture and subtle sweetness. Pairings with ponzu sauce, yuzu, or shiso leaves are highly recommended. 

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PRE-ORDER & PAYMENT

PRE-ORDER GUIDE

How to Pre-order

1. THE FIRST HALF OF A WEEK

For Tuesday Delivery & Shipping :
Pre-Order BY Midnight Saturday
Delivery : LA, OC, SD
Shipping : Other Area

2. THE LATTER HALF OF A WEEK

For Friday Delivery & Shipping :
Pre-Order BY Midnight Tuesday
Delivery : LA, OC, SD
Shipping : Other Area

How to Pay for Pre-orders

Dynamic Pricing & Deposit Policy

  • Weight Variation: Our specialty items, such as fresh seafood and Wagyu beef, inherently vary in weight.
  • Pre-order Deposit: To accommodate these variations, prices are initially set based on the maximum expected weight. A 20% deposit is charged at the time of your pre-order to secure your purchase.
  • Final Capture & Remaining Balance: Once the actual weight is confirmed after sourcing and shipping from Japan, we will capture the exact amount for the final, correct price.
  • Effective Refund for Excess: This process ensures you only pay for what you receive. Any excess amount from the initial estimate is simply not captured (functioning as an effective refund).

How to Delivery & Shipping


1. For Tuesday Delivery & Shipping :

Order by Midnight Saturday,
Sourced in TOYOSU Fish Market on Sunday,
Arrives at LAX and will be locally delivered to you,or Shipped to you, on Tuesday.


2. For Friday Delivery & Shipping :

Order by Midnight Saturday
Sourced in TOYOSU Fish Market on Wednesday,
Arrives at LAX and will be locally delivered to you, or Shipped to you, on Friday.


*Free local Delivery. Free Shipping on orders over $300. Minimum order $200.*